USPS Ending Saturday Mail Delivery – What Does This Mean To Direct Marketers?
PrintFarm noticed the recent announcement by the US Postal Service that they’re planning to end Saturday delivery in order to save money. What does this mean to you as a South Florida direct marketer?
The answer is simple. In order to maintain the same ROI you currently see on your Miami direct mail pieces, you need to work with someone who pays attention to the details. First, your Miami direct mail pieces will need to be even more eye-catching and throat-grabbing than they currently are. This requires a design staff who is not only experienced, but who “just has it.” You know as well as we do that some people have that creativity that can change your business forever, and some other people are capable of doing design, but not at a life-changing design level. PrintFarm staff has the ability to design unique Florida direct mail pieces that will grab your prospect by the throat and demand that they pick up the phone or go to your website immediately!
Another detail that’s crucial to pay attention to is the day the campaign gets dropped. Today, depending on the distance, a Thursday drop might be likely to get your Miami direct mail piece in front of the customer on Saturday, a day when they actually have time to deal with it. When Saturday delivery ends, your South Florida direct mail piece will end up being delivered on Monday and go directly in the trash. That does neither you nor the local landfill any good!
PrintFarm understands the changes that are coming, and how to leverage them to get the best Miami direct mail campaign ROI. PrintFarm’s designers are able to design earth-shattering creatives that will compel your customer. Contact PrintFarm today to see how we can help you generate direct mail ROI that you never dreamed of!
