Pondering The Relevance Of Printed Marketing Materials
It has been said elsewhere that printed marketing materials like full color presentation folders are losing their utility in the modern world. It has even been said that businesses should direct their efforts and marketing dollars elsewhere. This is patently untrue, and offensive to the consumers and potential customers to whom you’re advertising.
Virtual business cards haven’t caught on enough to be worthwhile, and there’s not really an accepted standard yet. If your new contact has a different app than the one you use, there’s not likely to be any way to interconnect. QR codes are unreliable, to say the least, and on the rare chance that they do work, they generally require scanning of a printed material.
No one has time to key in the contact information for and take notes about someone they want to do business with, every time they meet a potential new contact. The world of printed marketing materials certainly has adapted, and needs to continue doing so, but next day poster printing is not dead. Not nearly so.
What about presentation folders with business card slots? By definition, if the business card isn’t dead, neither is the presentation folder. No matter how awe-inspiring your Powerpoint is, no one is going to remember enough about it to effectively take the information back to the home office and sell the boss on buying your product or service. You need printed marketing materials to go with your presentation, and you need to look professional in the process.
Print Farm can turn around all your printed marketing materials in a hurry. Digital printing enables you to get posters printed overnight. Presentation folders in full color can be had in 48 hours or less, for less than the cost of buying generic ones at an office supply store and applying laser labels to them, not to mention they look far more professional. Table tents and door hangers can be printed quickly for any marketing campaign. Contact Print Farm today to find out how we can help you achieve your marketing goals through digital printing, today!
