The Future of Print Media: How the Industry is Evolving in 2023
The printing industry is constantly evolving, and 2023 promises to be a year of significant change. With the rise of technologies like AI, AR, a collective focus on sustainable practices, the printing industry is poised for massive changes that will directly affect cost, speed, and quality. We’ll give you two options to learn: video or print. The video is an AI bot and the article was researched by ChatGPT. Now it’s time to take in a collective gasp and let the learning begin. These are the top 5 changes to the printing industry that will revolutionize commercial printing in 2023.
Sustainable Printing
Sustainability has become a major concern for businesses, and the printing industry is no exception. In 2023, we can expect more commercial printing companies adopting sustainable practices such as: monitoring paper chain-of-custody, eco-friendly inks, recycled paper, and post-printing recycling practices. This shift towards sustainability will not only benefit the environment but also help businesses reduce their costs. This will translate to affordable print products, and the ability to partner with commercial printing companies that align with their ESG goals.
3D Printing
3D printing has had limited commercial use thus far. This will shift as commercial 3D printers become more affordable and printing materials are produced at scale. Today, it’s possible to print objects in a variety of materials including metal, plastic, and even food (tofu and corn to be exact). Businesses can create prototypes and products more quickly and with greater accuracy than ever before. The reduction in cost and skills will translate to massive efficiencies across industries and these costs will transfer to consumers purchasing paper products.
Artificial Intelligence (AI)
Artificial Intelligence is playing a significant role across industries around the world. The commercial printing industry is no exception. In 2023, we can expect to see more printing companies to use AI to streamline work. Pre-flight checks and color corrections will become faster and more accurate; saving businesses time and money.
Digital Printing
Digital printing is the fastest growing segment in commercial printing. Significant improvements in print manufacturing efficiency, production, and supply chain management, have reduced the print market’s overall waste. This will increase over the next 5 years as printing providers race to develop digital printers that process jobs faster with better details than ever. This shift towards digital printing is driven by the need for businesses to produce smaller print runs quickly and at a lower cost. Digital printing also offers flexibility, allowing businesses to customize their print jobs easily. PF Solutions has been providing digital printing for years – and every year we grow in expertise and machines to be able to support an ever-growing demand for our clients.
Augmented Reality (AR)
AR is going to make a significant impact on the printing industry in 2023. Businesses will be able to create interactive print experiences that engage their customers in new ways. Businesses can create printed materials that trigger digital experiences when scanned with a smartphone. Augmented reality allows brands to create richer experiences that connect with consumers on deeper levels.
These technological advancements are creating an exciting environment for commercial printing companies to expand on creativity at low cost. At PF Solutions, we are poised to meet the demands of our customers by staying at the helm of industry evolutions. For more information, please reach out to us for a free introductory call.
